“Accord Agents: From AI Pilots to Proactive Execution” is a webinar/discussion hosted by Accord (the Revenue Excellence Platform) focused on moving beyond experimental AI pilots to practical, proactive AI agents that actually execute sales playbooks. 

The session features revenue leaders sharing real-world experiences:Ross Rich (CEO & Co-founder, Accord)

Tim Bolton (Sr Director, Sales & Marketing Ops / Revenue Technology, Hootsuite)

Amanda Mitchell (Sr Manager, Sales Operations, Hootsuite)

Lawrence Green (SVP, Global Sales, QAD Redzone)

They cover how enterprise sales teams use Accord Agents for tasks like automated stakeholder mapping (from conversational intelligence), always-on business cases/account points of view, AI-recommended next steps (while keeping reps in control), automatic CRM updates from calls/emails, and avoiding tool sprawl or context-switching. The emphasis is on embedding AI into existing workflows so it drives measurable results—higher ARR, larger deal sizes, shorter cycles, and better buyer experiences—rather than just adding more tools